Font Theory
Font theory in magazine works to create an aesthetically pleasing magazine that is cohesive and readable. Fonts are typically matched together to create cohesiveness in a spread, such as using a typeface with a large font family to make a sense of fluidity in copywriting. This is seen in making fonts bold, oblique, and light.
These are considered different font "weights", heavier fonts being considered boldened. Oblique and italicized are similar, but are different in the fact that italicized fonts are considered a different font than the same font in a font family. This is because italics are often changed in shape from the original font, making an entirely new font.
Magazines will also sometimes use "accent" fonts to compliment the "normal" font. This can be seen in headlines with more than one words, often using a bigger font to emphasize a word of importance in a headline. Other types of letterings are small caps fonts, and the use of monospacing. These letterings are not often used in pet magazines that me and my partner are planning for.
There are 4 main types of fonts, Serif, Sans Serif, and Script, and Display fonts. Serif fonts use serifs on letters to create a more proper font, usually being mixed with Sans Serif and script fonts in headlines to compliment each other. Sans-serif is similar, but sans meaning without serifs. This is the most diverse font type, being able to be used with most fonts due to how it can contrast easily. Display and Script fonts are more decorative, script being handwriting-esque while display is a more widespread font style, being anything that doesn't fit with the first 3.
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