Target audiences
Age groups usually targeted in pet magazines have a varying range, from young to middle aged adults (ages 24-55). But, a significant interest is shown by millenials who understand and enjoy the comedic effect these magazines have with memes and funny animal models. Markets show that pet owners are the main consumers of pet magazines, followed by enthusiasts and veterinarians.
Often seen with their owners, pet models show the ages of owners and enthusiasts for these magazines in contributor sections. Though popularity of pet magazines is often equal between gender, industries see a slight shift towards women in stereotypical husband/wife households, caretakers often being women. Lifestyles where pets are considered family members are targeted with petcare themes overarching training and pet use.
Regions where pet magazines are most popular is North America, dominating the industry with Europe following short behind while Asian / Pacific regions rise in popularity. As a digital era of magazines takes over, more regions become involved in the market. Publications that dominate these fields include Modern Dog, Catster, and Pet Product News.
Trends within the market point to an on-the-go lifestyle magazine with a movement towards lifestyle and niche interests like pet types and tailored content. Content like psychological attitudes of pets and understanding of animals remains popular within these publications.
Sources
https://www.wiseguyreports.com/reports/pet-magazine-market
https://issuu.com/moderncatmagazine/docs/mcss24_digitaledition-cad_linked
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